How do I offer gift cards or vouchers?

Overview:

Best practices for use of gift cards, vouchers, and coupons will depend heavily upon your business model and operational strategy. We've listed two common use cases below and examples of how to implement them, but would also recommend booking a consultation with W.D. Strategies, our strategic/technical partner, who could offer specific suggestions based on your use case: https://www.wd-strategies.com/book-online

For Service Providers

You can offer gift cards/vouchers through the Marketplace as long as you've got a system for redemption worked out internally. That means if you sell services and want to offer a voucher, you'll need to let the customer know how many sessions or redemptions the card/voucher is worth when creating the product description.

For Tangible Goods

If you want to offer your online customers the chance to buy store credit through gift cards, you'll need to make sure you have an internal system worked out to keep track of remaining balance and/or a policy stating that the credit can only be used on a single transaction.

Another option to consider is offering a voucher that is only available for online purchase, but comes with certain restrictions. For example, if your average order size is $100.00, you can offer a non-refundable digital coupon worth $25 off your next purchase for $20 online. That incentivizes your clientele to purchase online and bounds them to work with you.

Creating a Gift Card / Voucher

The mechanics of actually creating a gift card is very straightforward: Begin by creating a new product in the store, and set it as a "digital" product. Then you'll choose between simple (if only one value is offered - such as offering a one-time service via gift card); or variable (if you're offering varying amounts of store credit (ex. $25, $50, $100)). You'll then add the description and other custom information to describe how to order/redeem the card.